Junior Field Marketing

The Role

The Junior Field Marketing is a strategic player reporting into the local Marketing Lead for enabling primarily Payments Consultants (PCs) and Partners to achieve exceptional sales and commercial results through targeted marketing initiatives, continuous education, and cross-functional collaboration in Italy. This role enables PC and Partner growth, performance, and satisfaction by delivering impactful marketing strategies, tools, and guidance to meet the evolving needs of Dojo and the PCs. The role reports into the local Marketing Lead working closely with the local Sales and Partnership leadership and team, always with an International exposure on Brand, Field, Product and Digital Marketing. 

Success in this role is defined by the ability to proactively develop and execute integrated marketing strategies and tactics that enable PCs and Partners to exceed performance goals, foster their professional growth at and with Dojo, and maintain their engagement and satisfaction as a Dojo PC and Partner.

Key Responsibilities

• Overall accountability to marketing to and through the Sales and Partners channel. This includes developing and executing the field marketing strategy together with the Marketing Lead, specific campaigns, and roadmaps.
• Acting as the main point of contact for Field Marketing, bringing Marketing Expertise to the overall channel strategy.
• Collaborating closely with the Partnership team to ensure alignment or coordination between PC and Partner strategies or campaigns where required. 

Payments Consultants Growth & Retention

• Strategise with the Marketing Lead  and implement comprehensive marketing strategies that support recruitment, effective onboarding, and sustained engagement of PCs to hit revenue targets.
• Design targeted initiatives to facilitate early tenure success and long-term professional development, ensuring PCs are equipped for sustained growth, leveraging channels such as CRM, webinars and other platforms to grow engagement.
• Implement data-driven marketing programs and assets that enhance PC sales performance and deepen their product knowledge.
• Facilitate sessions with the rest of the team and PC’s to ensure the PC population understand the propositions across all segments and verticals, but can also share their in-field experience of selling Dojo back to product marketing.

Payments Consultants Engagement & Management 

• Manage the creation, organisation, and delivery of content on the PC Asset Hub, ensuring it meets the commercial needs of PCs and tailored to the focus customer segments and verticals eg. Hospitality, Leisure & Entertainment, automotive etc
• Produce and distribute comprehensive toolkits tailored to address the unique challenges and opportunities within the different IT regions
• Collaborate closely with Sales Enablement and PC Communications peers on a PC content calendar.
• Support the organisation of PC specific events including PC conference, PC meet-ups and relationship-building events with the Country Marketing Lead
• Act as the main point of contact for any PC related issues including but not limited to compliance and FCA breaches and working closely with the Country Marketing Lead on any reputation issues that could undermine the Dojo brand.
  
  

Partner Engagement and Management

• Collaborate with the Partnership team, under the Country Marketing Lead's guidance, on the implementation of specific marketing plans to build trust, loyalty, and advocacy within Partners
• Produce and distribute comprehensive toolkits and assets tailored to address the unique challenges and opportunities that our Partners have in the market
• Establish and maintain efficient platforms and channels to deliver marketing resources, ensuring accessibility and usability for all Partners.
• Support the organisation of specific events including Dojo Partner Day and relationship-building events with the Country Marketing Lead